Discover How to Recover 98% of Your Vanishing Leads And Convert Tire Kickers Into Buyers, Renters and Sellers + Build A Big Cash Buyers List
Want your marketing efforts to pay off better? Statistics show that only about 2% of our marketing will convert prospects, be they renters, buyers, sellers or wholesalers. The other 98% vanish and may you may never hear from them again. This means that any money you’ve invested to get leads has been lost. That can quickly add up to a lot of wasted money!
Although there are dozens of reasons why a prospect may not take action, these five are some of the most common:
1) They were presented with unexpected costs.
2) They thought the price was too expensive.
3) They found a better deal elsewhere.
4) They decided against renting, buying or selling.
5) They were just browsing.
With such a high percentage of people not doing business with you, each with their own reasoning, is there any way to get them back without reinvesting more money into new leads?
The answer is, “Yes!”
This is what we call ‘retargeting’.
And there’s more to be gained from retargeting than just reaching your ideal prospect and building a buyer and wholesaler list. Retargeting can actually help you to build your authority, familiarity, brand awareness, and so much more. Our course will help you tap into those secrets.
As mentioned in our recent Facebook course, we’ve experimented with a lot of other methods and social media platforms. In today’s market our retargeting campaigns on Facebook are doing the best because of the fact that Facebook has…
- Over 2 billion active users
- About 1 billion of them sign in every day
- Five new profiles get created in every second
- 1 out of 5 Facebook page views are from the US
How Investors are using Retargeting
Among the key findings of a poll of real estate investors commissioned by REIA on the effectiveness of retargeting:
- Only 2 % of visitors do purchase in the first visit, remaining only 8 % of these return back to the site to take some actions.
- 419% boost in site traffic after four weeks of retargeted ad exposure!
- Retargeting can increase conversion rates by as high as 147%
- 60% of online visitors get display ads for the product they visited earlier.
- 46% of online marketers believe that retargeting is the most underused advertising technology.
- Retargeted ads led to a 709% increase in branded search.
- Retargeting was used by 70% for brand awareness, followed by social engagement (60%) and finding leads and driving sales (58%).
That’s why REIA is excited to provide our new course in the Crush It On Social Media series so you can dig into the billions on Facebook to find the ones that have shown an actual interest in what your offering. Introducing…
Facebook Retargeting Jumpstart
Rent, Sell Faster and Build a List of Buyers, Sellers and Wholesalers using Retargeting!
In this video series we’ll show you how to properly set up and use the power of retargeting on the Facebook platform.
People are actively looking for what you have to offer. They just haven’t clicked buy yet – and that’s where remarketing comes in. It reminds them – right when they’re most receptive to buying, renting or selling.
According to a comScore study, “Retargeted ads led to a 746% increase in branded search and a 706% lift in site visitation after four weeks of retargeted ad exposure!”
That’s a huge amount of people that, otherwise, would likely never have come back!
Here are just a few benefits you’ll get with the course:
- See how everything connects to each other – so you know exactly what you need to learn ahead of time.
- Learn to use retargeting to strengthen your audience and brand visibility
- See real-life examples how retargeting can help you establish your company and set you up as a leader in your market.
- See how Facebook Pixels work for even more reach.
- Create a Facebook pixel, pixel variables and campaign settings, and adding a Pixel to Your Website.
- understand how Custom Audiences work to target address your IDEAL audience.
- Create a Retargeting campaign to get back lost visitors.
Doesn’t it make sense to market to people who already are interested in your business?
Question: Do I have to be technically savvy for this to work?
A: Not techy? No worry… we make Facebook Retargeting extremely simple to get you up to speed fast using the instructions in our Retargeting Checklist and step-by-step video series.
Question: Can this help in my other non-real estate business?
A: Absolutely. We intentionally made the course applicable to be used in all areas and niches of real estate but also for non-real estate businesses.
Download the complete collection of Facebook Retargeting high definition videos to create a ton of leads and dominate your real estate market!Inside the Member Academy you’ll get our entire deluxe multi-media Marketing Suite used by our top membership as well as the courses on buying, selling, and managing property in Indiana. And when you have questions about using the content, how to get it all done, what to do first … you can ask us at the next REIA meeting or contact us here.
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